Summary
Product Management Executive and Marketing Executive with 14 years leadership experience driving profit growth, corporate growth, and organizational evolution of cloud computing, SaaS, and technology services corporations. Product development strategy, strategic direction setting, and strategy alignment with future retail and commercial customer needs amid rapidly changing IT environment. Cross-functional organizational management expert leads cohesive, synergistic team building, operational streamlining, and cost control initiatives to drive big picture objectives. Leverages strong background in strategic marketing to devise unique value propositioning for target customer wins and customer retention.
Specialties
Strategic Product Management; Marketing and Business Development Leadership; Executive Leadership; Profit and Loss (P&L) Management; Market Positioning; Revenue Growth; Client Needs Assessment; Product Development; Continuous Improvement; Senior-Level Sales Support; Sales Organization Leadership; Customer Relationship Management; Team Building; Managerial Leadership; Cross-Functional Collaboration; Communication
Experience
Vice President of Marketing and Business Development
retarus Inc.
Ground-up US division establishment for this global cloud messaging services provider, achieving strongest rate of revenue growth of any unit in corporate history. Strategic business and operations leadership of sales / sales engineering, major sales deal closing, marketing, and business development. Product development, organizational development, pricing, margin analysis, and sales collateral / presentations development to support unique US market requirements in alignment with German parent corp’s global mission. Delivered top customer satisfaction ratings via expert new account on-boarding and global customer support process design. Excellent record of new sales lead generation with innovation of a social media strategy adopted for use across the international corporation.
Vice President of Product Management and Marketing (2010-2011) / Senior Director (2009-2010)
Premiere Global Services
Steady advancement to senior executive leadership role with division-level P&L management for $120M Xpedite outsourced enterprise messaging line of business. Strategic focus on product management and marketing alignment with sales organization and product / service evolution and sustainability through multiple corporate reorganizations in a maturing market. Achieved landmark 15% year-over-year revenue growth and successful product life cycle extension through product integration partnership negotiation with HP, Xerox, IBM, and Adobe. Business model transformation via legacy technology overhaul with new product / service design. Corporate brand repositioning as technical innovation pioneer with 5 patent applications on new service applications. Customer support performance turnaround and 37% operational cost cutting via internal process streamlining, vendor contract renegotiation, and internal culture building to drive a customer-first orientation.
Director of Product Management (2006-2007) / Product Manager (2003-2005) / Marketing Project Manager
EasyLink Services
Promotion through ongoing corporate evolution into product development and service offering development leadership position for this cloud-based messaging services provider. Chief SME on current and future customer needs. Customer care group management and marketing team collaboration. ROI optimization throughout the product life cycle via formal product management process establishment and outsourced product development management. 60% revenue increase for B2C product through Web marketing and affiliate program launch. Negative revenue reversal and profit position achievement in one year for consumer product offering with robust new product model development. Customer satisfaction improvement of 18% and customer cancellation rate reduction of 13% through continuous service delivery improvement and coaching of the outsourced customer care organization.
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